Description

b.TWEEN is a unique cross media conference, where interactive ideas are seeded, shared and sold. The production company Just-b combines technology in innovative ways with radical formats to deliver cutting edge, interactive events with networking and business at their core. The dynamic environment connects high profile industry leaders (including BBC, Bebo, eBay, HP and Orange) with talented indies with big ideas from Advertising, Creative Technology, Film, Games, Mobile, TV and Web.

The website was built using an early version of the Creative Network Platform, and has been designed to encourage a culture of knowledge sharing and stimulate the digital industry with showcasing opportunities and commissioned competitions. Raw Nerve introduced a social media solution that has brought all year round activity to the website. Attendees can display and maintain their profiles and upload pitches for competitions. The Content Management System provided the administration team with multi-day event programme scheduling and a ticket booking system.

The event featured a live webcast by Kinura with an online chat system that enabled the wider online community to take part in discussions and share their insights. Delegates could interact by using an RFID tag by Timelines, which enabled the bookmarking of keynote sessions, as well as voting on competition entries. This provided an additional layer of matchmaking, as the system introduced other members on the website with similar interests.

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