co-creation

brand-led products, co-creation, crowdsourcing
Tapping the power of the crowd is oft talked about, but not much done. Star Trek Phase 2(ST:P2) is a fantastic example

Description

Star Trek Phase 2(ST:P2)! Lest that phrase strike terror into the fetid pits of your dark, dank soul then don’t worry. I am not Spock: I am merely interested in the Star Trek effect.

 

Video

http://www.youtube.com/watch?v=SHL36D5c9Dwhttp://www.youtube.com/watch?v=IvirRKlrd9Uhttp://www.youtube.com/watch?v=Ie6N4pqRS7ghttp://www.youtube.com/watch?v=mEpNjOCb50U