Biography

About me

Mark Earls (AKA Herdmeister) is a recovering adperson who now writes and talks and works independently under the banner of HERD Consulting, helping people and organisations and their collaborators come to terms with our social or HERD nature the connected world in which we now live.

Mark’s writing is widely read and discussed: his blog is in the top 20 UK marketing list and is on the Adage Power 150 and the global planning top 20 also. His latest book - “HERD” (Wiley 2007) has won much applause, being described as “like Malcolm Gladwell on Speed” (the Guardian), “an essential guide to the new media landscape” (The Spectator), “one the 5 sexiest ideas in politics today” (The Times). Mark has previously won Best New Thinking at MRS 2003 & Best Overall Paper at the 2007 ESOMAR Congress in Berlin.

Prior to HERD Mark held senior positions at Ogilvy Group Worldwide and the radical creative co-operative St Luke’s.

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HERD